Social Content | Retail | Experiential
In 2019, I got the opportunity to craft a relaunch of JOB rolling papers, a historic brand that had fallen out of favor amongst Millennial and Gen Z users.
Despite budgetary, regulatory, and time constraints, we were able to flip the tide for JOB via a 360 degree campaign that leveraged the craft heritage of the brand and positioned it as the paper ‘made for those who make’.
Elements of the campaign included a launch event at Riot Fest, value-added social, print, point of sale, and influencer engagement within multiple fields of craft.
Stories leading up the the JOB relaunch event at Riot Fest.
