Nike wanted to have influencers to associate their brand with the 2010 World Cup, even though they were not an official partner of either the event or Team USA.
So they reached out to Experient (now called Rockskip), who reached out to me.
Together, we developed a landmark Nike World Cup event from the ground up, building a completely immersive, secret experience for social influencer invitees that began with a secret, password-protected website and ended with a night in they'll never forget.
Every detail was meticulously thought through and crafted... from the epic (the complete transformation of a historical bank building into speakeasy) down to the minute (Nike branded cocktail napkins). And the result - complete linkage of Nike and the World Cup across the Chicago stratosphere - was worth every bit of effort.