Big Ideas Fast
A few years ago, I worked as a freelance CD with boutique agency 426 (now called Affect) to develop a completely-integrated campaign for Neebo College Bookstores. And by integrated, I mean integrated - pre-roll, POS, promotions, print, college newspaper, internet radio, customizable social posts, and events.
The budget for our undertaking was minimal... but 426 and I still managed to convince our friend Adam West to jump on board.
The result? Neebo - which had been rapidly losing market share to digitally-focused retailers like Amazon - had a record year in sales, raised much-needed excitement around its bookstores, and most importantly, saw every single one of its on-campus college bookstore contracts get renewed.