Big Ideas Fast
Wrigley Racing Launch
Wrigley was giving away a Dodge Charger SRT8 to celebrate the launch of the Wrigley Racing Team. But after their investment in the team, the prize pool, and the sweeps site build, they had scant resources left to build awareness. Their PR agency Dig (now OLSON PR) reached out to me for help.
With only a few days before the program was set to launch, I took advantage of an ESPN commercial shoot involving the Wrigley Racing drivers and set up a separate shoot next door... and in under three hours, I was able to generate content that drove over 900k people (according to the agency) to the program website.
Wild Justice Launch
Digital Kitchen's new client NatGeoTV needed a broadcast campaign to launch their new series Wild Justice "yesterday."
The executions needed to be SAG, and usable as :30s, :20s, and :15s... and the budget for all development, production, talent and post had to come under 90K.
'Animals Can't Catch Poachers' was a simple idea with an incredible number of legs beyond the hooved variety (I wanted to shoot 'Free Wifi' and 'Free Porn' executions too, but we just ran out of time). Initial brief to our air date took 14 days. Digital Kitchen handled all production and post.
Western Union Ramadan
After Western Union's global agency dropped the ball on a Ramadan initiative, I was tasked with having to create/translate/produce/ship 6 different broadcast-ready :15 spots, in six different Middle Eastern languages (Urdu, Arabic, French-Moroccan, Turkish, Bengali, etc.), in 6 different international formats, in under two weeks, from scratch... for under 40K.
Last but not least, I also had to incorporate Western Union's brand mnemonic... a moving yellow timeline.
To avoid rights issues, all art (with the exception of the Western Union timeline) was handmade and photographed by director Steven Piet, and the project was produced by the amazing and talented Anna Jung.