When the NFL decided to move the 2015 NFL draft to Chicago, I worked with their agency - The Vault - to white paper their C 900,000 square foot fan experience that transformed the city from Chi-Town to Draft Town.
The event was the first NFL initiative based upon its new mission statement that resolved to make the league more family and fan friendly.
When the NFL decided to move the NFL draft to Chicago, I worked with their agency - The Vault - to white paper a 900,000 square foot fan experience that would transform the city from Chi-Town to Draft Town.
The event was the first NFL initiative that centered around its new mission to make the league more family and fan friendly.
