How much of a 'digital native' am I?
Also in 2010, I worked with client 426 to create THE HARD SHELL FINISH for and MAKING LIFE SHINE for TURTLE WAX, the RAYBESTOS GARAGE for Raybestos, and the WHAT ARE YOU INTO? social/experiential summer program for MITSUBISHI.
Even further back, in 2005 and 2006, I co-led a relaunch of GATORADE.COM for TRIBAL. During that time I spearheaded Tribal’s first cross-platform, cross-agency initiatives and wrote & directed a number of proprietary videos featuring Gatorade athletes (Kevin Garnett, Kerri Walsh, and Matt Kenseth) and Gatorade Sports Science Institute scientists.
In 1999, after returning from another stint as a professional football player, I worked at DDB-digital (now TRIBAL), and created award-winning interactive advertising for MICROSOFT, UNIVERSAL PICTURES, and ANHEUSER-BUSCH, which included bringing BUD BOWL and ‘WHASSUP’ to the interactive space. Rumor is, our 'Whassup' team won the first-ever Titanium Lion.