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ECD/CW
ECD/CW
TV | Social | Digital | Radio/Steaming | Sponsorship Activation | Experiential | Speech Writing
From fall 2013 until the tail end of 2014, I had the pleasure of working as a contract CD at Leo Burnett, tasked with assignments across the entirety of the massive Allstate business.
The volume of work and ‘all hands on deck’ structure of the Allstate team had me jumping in to write Facebook sidebar ads one minute, and presenting fully-integrated, 360 degree campaigns to Allstate’s head of advertising the next.
Highlights from the 14 month assignment (which was only supposed to last two weeks) include a complete revamp of Allstate’s African-American initiatives, the fully-integrated 2015 Allstate Good Hands Nets Program, and copious amounts of Mayhem radio and social snark.
HBC-I-Owe-U